Client Engagement Profiles

sjk advisory group’s client experience ranges from highly specific project assignments to recurring consulting relationships focused on fulfilling client management needs and longer term operational objectives. Recent illustrative engagements have included:

>>> Conducted valuation review and negotiations for specialized technology advertising firm resulting in successful sale to multinational agency holding company and structuring of executive employment contracts with the buyer for the selling principal shareholders.

>>> Interim CFO for multiple office, publicly traded integrated marketing service agency charged with positioning the company for merger with a major information technology consulting firm.  Achieved more than $1 million in annualized cost savings through standardization of financial processes and elimination of support function redundancies leading to successful combination with successor entity.

>>> Acted as third party negotiator and strategic advisor for Asian market advertising firm in the renegotiation of its full service ethnic market advertising contract with major US automotive advertiser representing more than $250 million in annual spending.  The successful negotiation resulted in extension of a multiyear service agreement that included substantive performance incentive provisions.

>>> Counseled highly profitable, independent agency on the structure and implementation of an agency-wide employee incentive bonus program based on overall company financial performance and individual client profit contribution metrics.  Project included adopting principles of “open book” management designed to involve all employees in understanding the agency’s financial goals and results and key corporate and individual performance standards.

>>> Advised traditional agency in its merger and operational integration with an emerging digital marketing/web development firm providing an expanded, enhanced client service offering. Required resolution of terms of engagement and equity participation arrangements between the two entities and their principals.

>>> Developed compensation plan and negotiation strategy for worldwide public relations firm’s restructure of its global contract with industry leading, multinational technology firm.  Revised approach involved adoption of principles of value pricing and overhaul of traditional hourly rate card and negotiation template for discussion with client’s procurement group.

>>> Served as financial advisor to international network of independent agency partners on a wide range of issues including establishing financial performance benchmarks, strategic partnering, client compensation negotiations, and intra-network business terms of engagement.

>>> Negotiated terms of settlement and necessary bank financing to terminate a significant long term facilities lease obligation for independent agency’s subsidiary operation that was forced to close.  Resulted in relief of more than $10 million in potential lease liability.

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