sjk advisory group’s webinar presentation as part of Filament Inc.’s agency management series, March, 2018

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sjk advisory group offers perspective on engaging with today’s client procurement and revamping the compensation dialogue.

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sjk advisory group’s presentation as part of Filament’s WebClinic series on agency management challenges

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Tim Williams is a successful author, experienced consultant, and industry thought leader who provides unique, fresh guidance to advertising agencies and other marketing service firms through his firm – Ignition Consulting Group.   For access to a variety of resources, including an array of opinion and advice on agency positioning and branding, business model optimization, and pricing strategy go to http://www.ignitiongroup.com

The VeraSage Institute led by Ronald Baker is a well respected thought leadership organization providing new perspective and fresh thinking for “professional-knowledge” firms, including marketing service businesses of every variety.  Mr. Baker has collaborated with the 4As and the ANA in a variety of forums in the effort to break new ground on how agency services should be priced and the interaction between marketing service providers and client-side procurement managers.  Among other issues, Mr. Baker presents a strong argument for rejecting the notion that agency compensation should be based on time reporting and the costs of labor.

Go to http://www.verasage.com for a thorough presentation of the firm’s mission and references to extensive resources on a different approach to marketing industry management, pricing and resource utilization strategy.